Track your email performance with metrics and analytics. Stats are aggregated every 15 minutes or so, so they can lag behind the Logs page.
Dashboard Overview
The home dashboard shows key metrics for the last 30 days:
| Metric | Description |
|---|---|
| Emails | Total emails across all domains |
| Credits | Remaining email credits (for a child team, the shared pool of its parent team) |
| Sending Health | A score from 0 to 100, with your bounce rate and complaint rate |
Health Status
Your sending health score starts at 100 and drops as your bounce rate (from 2%) or complaint rate (from 0.05%) rises.
| Score | Label |
|---|---|
| 90 to 100 | Excellent |
| 75 to 89 | Good |
| 60 to 74 | Fair |
| 40 to 59 | Needs attention |
| Below 40 | Critical |
Until a team has sent 50 emails in the last 30 days, the score shows Gathering data. The rate that is pulling your score down is highlighted.
Metrics Page
Go to Metrics for detailed analytics:
Date Range
Select a time period:
- Today
- Last 7 Days
- Last 30 Days
Domain Filter
View metrics for a specific domain or all domains combined.
Statistics
| Metric | Description |
|---|---|
| Emails | Emails attempted |
| Bounced | Bounce rate, with the number of bounces |
| Complaints | Complaint rate, with the number of spam reports |
| Suppressed | Blocked (suppression list) |
Charts
The Email Traffic chart shows daily trends for:
- Sent
- Bounced
- Complained
- Suppressed
Monthly Trends shows sent, bounced and complained emails for the last 12 months.
Top Domains by Volume
With All Domains selected, a table lists your 10 busiest domains with their sent, bounced and complaint counts and delivery rate.
Recent Activity
The dashboard shows your 10 most recent emails with quick access to:
- Subject line
- Recipient
- Status
- Timestamp
Domain Statistics
Each domain on the Domains page shows:
- Emails sent in the last 30 days
- Verification status
- Date added
Improving Metrics
Reduce Bounces
- Verify email addresses before adding to your list
- Use double opt-in for subscriptions
- Remove inactive subscribers
- Check for typos in email addresses
Reduce Complaints
- Only send to people who opted in
- Include clear unsubscribe links
- Set proper expectations about email frequency
- Make your sender name recognizable
Maintain Good Health
- Keep bounce rate under 3%
- Keep complaint rate under 0.1%
- Monitor metrics regularly
- Act quickly on warning signs